[Shotimes] Pricing

[Ron Porter]

And, and in hindsight after 10 years of the SHO, I bet they regret their
decision with the pricing and model positioning.

But, hindsight is always 20-20!!

Ron Porter

-----Original Message-----
From: shotimes-admin@autox.team.net [mailto:shotimes-admin@autox.team.net]
On Behalf Of Donald Mallinson
Sent: Thursday, December 22, 2005 12:17 PM
To: Times List SHO
Subject: Re: [Shotimes] Pricing

What Bill said.  Bravo.

Don Mallinson

Bill Strobel wrote:

>This is another example of an argument where everyone is right.  
>  SHO when it was introduced the Taurus was the #1 selling sedan.  The SHO
was introduced as a halo car to sell more Taurui noit more SHO's.  Sure they
would of liked to sell more and introduced the ATX to do that but bottom
line the car hung around to sell more base Tauri than SHOs.  Therefore there
was no incentive to price the car at rock bottom prices.  They already had a
market for the Taurus no need to lose money on the SHO.
>  Porshe and the 944.  This was a new model I believe.  The launch is
critical priced too high and it dies.  Therefore the decision was made to
price the car low, lose money for awhile but gain market share and good word
of mouth advertising.  Then increase the price when demand for the car
increases.  This is the same strategy used by Lexus when they launched the
brand here in the US.    
>
>
>Bill Strobel
>Independent Towing
>Fayetteville NC
>Tired of spam?  Yahoo! Mail has the best spam protection around 
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