[Shotimes] New Ford SUV safety campaign...MOOO

[Carl Prochilo]

You must have missed this story, Don.

http://www.msnbc.msn.com/id/6876176/
-- 
Cheers,
Carl Prochilo
92 Ultra Red Crimson

On Tue, February 1, 2005 7:04 pm, Donald Mallinson said:
> Wow, saw the new Ford SUV TV campaign today on the Today Show.
>
> This is I guess, the result of the class action suit about
> the rollovers and Firestone tire fiasco a couple years ago.
>   In this case, I am on Ford's side, it was mainly caused by
> people not keeping their tires inflated that caused all the
> failures.
>
> Anyway, as part of the settlement, Ford had to do a safety
> advertising campaign to get people to drive more carefully
> in their SUV's.  As if SUV's already don't get enough bad
> press, Ford chose a woolly Mammoth type monster with an SUV
> grill and headlights to promote safety.
>
> As someone that has a degree in broadcasting and a lot of
> experience in advertising, all I can say is if they wanted
> to increase the negative public image of an SUV while
> promoting almost nothing about safe driving and maintenance,
> then they hit a home run.
>
> Wonder if the SHO cam class action goes against Ford if the
> only settlement will be a TV campaign telling people not to
> drive their cars because the cams might fail?
>
> Don Mallinson
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