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Re: Road & Track's Comparing the BMW M3 to a Tiger

To: tigers@Autox.Team.Net
Subject: Re: Road & Track's Comparing the BMW M3 to a Tiger
From: "Norman C. Miller" <rootes1@best.com>
Date: Sun, 21 Jun 1998 10:11:17 -0700
At 10:17 PM 6/20/98 -0700, Dallas Bowen wrote:
>
>
>
>...Problem with getting coverage in magazines (especially a cover story)
>is that you can't buy a new Tiger anymore, therefore no advertising revenue
>for the publication. Just a thought.
>
>Dallas
>

The problem is nobody knows about the Sunbeam Tiger.  Mick Walsh, of
"Classic & Sport Car" says a Tiger on the cover of the magazine reduces
their newsstand sales significantly.  Put a MG in its place and they’re
dancing all the way to the bank.

For my money, the fix is to jump on the coat-tails of our Shelby legend.
It’s a simple fact that Shelby had more to do with the creation of the
Tiger than he did with the GT 350.  A membership check to your closest
Shelby owners group and some active participation, seems a small enough
price to elevate overall marque awareness.  Someone might just take a
picture of your car, you know sitting next to a Cobra, etc.






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