It will depend on the marketing. Road and Track just did a 1st drive of the
Abarth version of the 500 and absolutely raved about it. I saw it a few times
in Italy, and sign me up.
Remember, the target group will be sub-35 year olds, not us old farts. Those
of us who are old enough to have driven a Fiat probably were wearing a "NIXON
NOW" button at the time. Fiat doesn't care what we thought 30 or 40 years
--- On Mon, 5/4/09, mike rambour <firstname.lastname@example.org> wrote:
From: mike rambour <email@example.com>
Subject: Re: [Spridgets] Le Macchine d'Italia (No LBC)
To: "Jim Johnson" <firstname.lastname@example.org>
Cc: "Spridgets" <email@example.com>
Date: Monday, May 4, 2009, 2:34 PM
> Well, I hope you are right, Mike. Even at that though, I wonder if
> Fiat has any understanding of the type of vehicle needed by people in
> rural America. I cannot imagine a Fiat that would be of use on a farm
> or somewhere where one has to travel 100 to 200 miles every day to
> conduct their business. How would they hold up to that kind of use?
I actually think the modern Fiat would hold up just fine BUT I also see
it failing miserably in the U.S. anyway. Too many people swear they
will never own a Fiat again, too many bad memories and they just are not
willing to give Fiat another try.
I was talking with friends this weekend who would not even buy a
Chrysler if they will be associated with Fiat they are that biased
against Fiats that they don't want anything to do with them and I think
that is a prevalent thought in the U.S. which will cause Fiat to fail
again in the U.S.
Of course they all want a ride in the Dino so maybe there is hope :)
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