John you missed the point. Your still thinking Ford's failed copy
cat business plan. There is no rule handed down from God that the
marketplace will only accept the BMW and Mercedes market strategy.
Jag is not dead, Ford's business plan is.
Jag still sells 60k in luxury car sales a year, the cars are
technically very high quality according to JD Powers. They still
have a solid brand standing outside the US. Tata has negotiated
future pricing for Ford components. 75% of the car parts are not
Jag or Ford (guess where that work will go). Tata just bought the
Corus steel company. Tata has its fingers in all sorts of Western
and Chinese joint ventures.
Jag is now a part of Tata's business plan to improve the image of
India's products. Jag and Land Rover will become Indian cars only
you won't know it, know one will say it. That is a part of their
"soft" strategy.
On Mar 28, 2008, at 12:21 PM, John McEwen wrote:
> Unfortunately, Jaguar died long ago. It died by building bad cars
> for a long enough period to earn a nasty reputation. It died under
> Ford's aegis, because the people in charge at Jaguar could not
> accept that building face lifted E-types and XJ-6s would not sell
> cars. It died when the people selling those cars admitted their
> failures in design, by using words and blurs to sell very expensive
> automobiles. It did not die because of the X-Type - witness the BMW
> 3 series or the Mercedes 2 series. They have helped sales and are
> the mainstay of their companies.
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