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Yes, we know they bought what was left of the company, so they did come =
by the trademark legitimately. But you can=E2=80=99t tell me that this =
pickup truck has any actual content left over from the UK version of the =
company.
I think it is mainly an example of this cultural tendency of Asian =
corporations to adopt English-language trademarks and brand names for =
perceived prestige, even if their customer base cannot be expected to be =
aware of the original derivation. Really, how many Chinese truck =
customers know that the MG sports car even existed? No more than they =
know that the Dawes bicycle existed.
--
Max Heim
'66 MGB
> On Aug 9, 2019, at 11:19 AM, David Breneman via Mgs =
<mgs@autox.team.net> wrote:
>=20
> On Thursday, August 8, 2019, 5:28:27 PM PDT, Max Heim via Mgs =
<mgs@autox.team.net> wrote:=20
>=20
>> Just dumb. It=E2=80=99s like the Chinese bicycle I bought =E2=80=94 =
it bears the brand name of a=20
>> long-defunct British bicycle manufacturer. No relation, they just =
bought the rights=20
>> to the name cheap.<sigh>
>=20
> There's more to it than that. SAIC did buy the MG company and a lot
> of the tooling from the executives who had bought it from BMW, and
> has been selling cars in Europe for several years. A better analogy=20=
> might be Jeep.
>=20
> _______________________________________________
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<html><head><meta http-equiv=3D"Content-Type" content=3D"text/html =
charset=3Dutf-8"></head><body style=3D"word-wrap: break-word; =
-webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" =
class=3D"">Yes, we know they bought what was left of the company, so =
they did come by the trademark legitimately. But you can=E2=80=99t tell =
me that this pickup truck has any actual content left over from the UK =
version of the company.<div class=3D""><br class=3D""></div><div =
class=3D"">I think it is mainly an example of this cultural tendency of =
Asian corporations to adopt English-language trademarks and brand names =
for perceived prestige, even if their customer base cannot be expected =
to be aware of the original derivation. Really, how many Chinese truck =
customers know that the MG sports car even existed? No more than they =
know that the Dawes bicycle existed.<br class=3D""><div class=3D""><br =
class=3D""><div class=3D"">
<div style=3D"color: rgb(0, 0, 0); letter-spacing: normal; text-align: =
start; text-indent: 0px; text-transform: none; white-space: normal; =
word-spacing: 0px; -webkit-text-stroke-width: 0px; word-wrap: =
break-word; -webkit-nbsp-mode: space; -webkit-line-break: =
after-white-space;" class=3D""><div style=3D"color: rgb(0, 0, 0); =
letter-spacing: normal; text-align: start; text-indent: 0px; =
text-transform: none; white-space: normal; word-spacing: 0px; =
-webkit-text-stroke-width: 0px; word-wrap: break-word; =
-webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" =
class=3D""><div style=3D"margin: 0px; font-size: 13px;" =
class=3D"">--</div><div style=3D"margin: 0px; font-size: 13px; =
min-height: 16px;" class=3D"">Max Heim</div><div style=3D"margin: 0px; =
font-size: 13px;" class=3D"">'66 MGB</div></div></div>
</div><div class=3D""><br class=3D"webkit-block-placeholder"></div>
<br class=3D""><div><blockquote type=3D"cite" class=3D""><div =
class=3D"">On Aug 9, 2019, at 11:19 AM, David Breneman via Mgs <<a =
href=3D"mailto:mgs@autox.team.net"; class=3D"">mgs@autox.team.net</a>> =
wrote:</div><br class=3D"Apple-interchange-newline"><div class=3D""><div =
class=3D"">On Thursday, August 8, 2019, 5:28:27 PM PDT, Max Heim via Mgs =
<<a href=3D"mailto:mgs@autox.team.net"; =
class=3D"">mgs@autox.team.net</a>> wrote: <br class=3D""><br =
class=3D""><blockquote type=3D"cite" class=3D"">Just dumb. It=E2=80=99s =
like the Chinese bicycle I bought =E2=80=94 it bears the brand name of a =
<br class=3D"">long-defunct British bicycle manufacturer. No relation, =
they just bought the rights <br class=3D"">to the name =
cheap.<sigh><br class=3D""></blockquote><br class=3D"">There's =
more to it than that. SAIC did buy the MG company and a lot<br =
class=3D"">of the tooling from the executives who had bought it from =
BMW, and<br class=3D"">has been selling cars in Europe for several =
years. A better analogy <br class=3D"">might be Jeep.<br =
class=3D""><br =
class=3D"">_______________________________________________<br =
class=3D""></div></div></blockquote></div><br =
class=3D""></div></div></body></html>=
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