Re: [Spridgets] WOW

[Ron Soave <soavero@yahoo.com>]

The marketing term is "price signaling." Used extensively in the wine
industry.

--- On Fri, 5/29/09, Michael Rowe <mdrowe@optonline.net> wrote:
> This is an  old story.  The
> classic textbook example is when some big NY department
> store decided to sell cosmetics for a realistic price, which
> was 10 cents or something like that at the time.  It
> did not sell because people don't really buy cosmetics, per
> se; they buy self-image and hope.
>
> Michael Rowe
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