[JONAT] RE: FYI

Dr Gregory Andrachuk jonat@autox.team.net
Fri Dec 5 10:12:01 2003


Mark:
    Well said on every point, and my undertsanding of this tour is
preceisely the same as the one you lay out in the first paragraph.
                                        Gregory
----- Original Message -----
From: "Mark Stephenson" <marks@jonat.org>
To: <jonat@autox.team.net>
Sent: Thursday, December 04, 2003 11:27 PM
Subject: RE: [JONAT] RE: FYI


: Perhaps I had a misconception of JONAT from the beginning, but I thought
we
: were doing three things:
:
: 1. setting up a proposed route that JONATers could take if they chose,
: 2. suggesting lodging, perhaps arranging some special rates, and,
: 3. maybe, suggesting some eating spots along the way.
:
: People would be responsible for their own expenses, paying for things
: themselves. Operating under that assumption, the only thing I can think of
: that SCs would have to front money for would be Route Books. They would be
: on line, available for download. Since most of our communication with the
: world has been on-line, I expect that is how most of the participants will
: hear about us.
:
: Is anyone planning a route book longer that 20 pages? Most copy places in
: Arizona are 5¢/page. That would be a buck a book. I'm expecting 50
: participants. That would be $50 if no one downloaded the book from the
: website. For the people who don't download it, I'd set the charge at
$5.00.
: That would encourage them to download it, and if we have the checkboxes as
I
: suggested in my previous e-mail, we'd have a good idea of how many people
: will not have their own hard copy. So, if 40 people indicated that they
were
: planning to download and print out the route book, that would leave me 10
: that I needed to print. I'd print up another 5 just in case. My actual
: outlay would be $15, I'd sell 10 books I knew I'd sell for $50, and
perhaps
: a few more. If I needed extra copies, hotels always have a copier and will
: make copies for you for more than a copy shop, but that would have to be
: 25¢/page before I'd lose on the copying.
:
: The few bucks I'd make on the route book would defray a small part of my
: costs of scouting out the route.
:
: I'm not sure where the whole thing about renting a room for a get-together
: at each sector hand-off came from, and while it would be nice, we're not
: running the Copperstate 1000 or the California Mille. People pay $4000+
for
: those 4-day trips. All their accomodations are arranged for them --
: including vans to haul luggage. They attract about 60 cars. By comparison
we
: have a two-day trip in Arizona called the British Euro Auto Tour (BEAT).
: It's $50 which covers coffee and doughnuts and lunch Saturday and pays for
a
: sag-wagon to follow the route. There is a designated hotel Saturday night,
: with special room rates, but entrants make their own reservations, they
: choose their own restaurant for dinner Saturday and all meals Sunday. The
: last couple years they've averaged 160 cars.
:
: If people want to get fancy on their sector, I think it would be up to the
: SC to either front the money and be repaid by the participants, obtain
: sponsorships, or come up with some creative way to finance it.  In keeping
: with the philosophy expressed all along, attendance at a scheduled event
: dinner would be voluntary. Some people may prefer a quiet dinner on their
: own. So it isn't a sector fee, it's the participant paying for their
dinner.
: The Route 66 Fun Run is the last two days of the Arizona Sector, and
there's
: a charge for that. It's not much, but if you are going to join us, we'd
: certainly expect that you pay the Fun Run fee to support preservation of
: Route 66. The roads are public, so there's no reason why you would have
to,
: but ethically, it's the right thing to do. I'm not going to pay for a
block
: of people for the Fun Run and expect to be reimbursed when they show up,
: that's going to be up to the participant.
:
: We can charge a JONAT fee if we decide it's necessary, but I really think
we
: should provide some nice mementos that people will want to buy. The most
: obvious one, IMO, would be a binder, especially one that would fold back
: flat, for the navigators. Supplied with it should be tabbed dividers for
: each sector. People may only take one or two sectors, but if they really
: enjoy them, some will probably download and print out the entire route.
: Keyrings would also be nice. The fobs can be engraved or imprinted. They
: make them with an imprintable tire pressure gauge. I think there would be
: some national parts suppliers (the usual suspects) who would love to have
: their company on one side and the JONAT logo on the other. We could date
: them, to make them specific mementos for each year, or leave them generic.
: We could use the route-book dividers as full-page ads for vendors who want
: their name in front of JONATers for years to come. We could get route-book
: printing paid for by reserving a small bit of ad space at the bottom of
each
: page. In short, we could get sponsors to pay for all of the memorabilia.
: Anything we sell could be used for more lavish plans in two years. If we
: have lots left over, we could donate a portion to charity, but I'd keep a
: chunk for seed money for 2006.
:
: The advantage of a JONAT fee? You lock people in. You can set a deadline
: after which we keep some or all of their entry fee. The problem is that it
: has to be small. In the case of the Arizona Sector, I suspect that half of
: our participants will drive up from Phoenix and meet us in Williams Friday
: night, then return to Phoenix from Lake Havasu Sunday Morning. They will
: have the Rt. 66 Fun Run fee, so I don't know how excited they would be
about
: paying a JONAT fee, especially since 90% of their part of the run will be
: organized by the Fun Run folks. I'd rather have them participating with
the
: rest of the local club and forego the JONAT fee rather than have them
: deterred by a second cost for half a sector.
:
: See what I'm getting at? Fees complicate things. Based on the realities of
: our sector, if we're going to have a JONAT fee, I think that fee should be
: requested from anyone doing two or more sectors. For the people only doing
: one, it's more of a club function (at least it is in my case).
:
: Mark Stephenson, Sector Coordinator - Arizona
: Jaguar Owners North American Tour (www.jonat.org)
: April 15 - July 4, 2004
:
: > -----Original Message-----
: > From: jonat-admin@autox.team.net
: > [mailto:jonat-admin@autox.team.net] On Behalf Of Bob
: > Sent: Thursday, December 04, 2003 6:44 PM
: > To: jonat@autox.team.net
: > Subject: Re: [JONAT] RE: FYI
: >
: > Gregory
: >
: > If you are having a dinner in these centres, and you do not
: > have a sponsor,
: > then the participants will have to pay (am I following you
: > correctly?).
: > Then, you will need to collect money from participants, and
: > hence a Sector
: > fee and back to where we started.  Or collecting money at the
: > door - still a
: > form of sector fee but more of a user-pay type approach but
: > tougheer to
: > predict numbers.
: >
: > I'm suspecting (or hoping?) that 25-30 people might be a
: > light for your
: > area, but it all depends upon how much PR you do locally, and how much
: > national and international press we can get.  It's a good
: > place to start
: > though.
: >
: > Bob
:
:
:
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