[Shotimes] Re: New Ford shooting brake with SHO intake?

[Dave Kegel]

Granted, I'm not a marketing guy, but I just don't understand how they
can measure something like this.  How do they know what the heck they
get from their  $15m?  And "Front Row Joe" doesn't always get the
airtime as some of the others because he's not regularly in the front,
or if he is, it's often not for long.

It just seems almost impossible to say that the $15m they're paying is
really amounting to something worthwhile.

Dave
-----Original Message-----
From: shotimes-admin@autox.team.net
[mailto:shotimes-admin@autox.team.net] On Behalf Of Mark Nunnally
Sent: Tuesday, April 25, 2006 8:32 AM
To: G Kerby Haltom; TechSHO@topica.com; 'SHOtimes'
Subject: Re: [Shotimes] Re: New Ford shooting brake with SHO intake?

One article from the Army team that sponsors Joe Nemecheck in NASCAR
basically said yeah we pay $15 million to sponsor the car, and it's
still a deal based on the exposure and back end we get from it.  You got
the impression that if it cost $50 million they would still do it.  So
long as the sponsors are willing to foot the bill, does keeping costs
down really matter?