What is Ford? It is a BRAND managed by a brand manager and his staff
of over 100 people. A brand is a marketing tool that takes advantage
of the fact that purchasers tend to identify with brands.
Where the parts are made and/or assembled doesn't mean anything.
All that matters is the design specifications, parts that meet those
specifications and an automated assembly line to assemble the parts.
NOTE: I am ONLY talking about cars that have over 100,000 or more copies
built per year.
Now this really muddies the water:
GM, Ford Announce $720 Million Investment To Build
All-new Front-wheel-drive Transmission.
What a mess....
Bryan
R. Denton wrote:
> I hate to burst the bubble, but none of those aforementioned departments of
>Jaguar, i.e., design, electronics, etc, are independent any more. It is indeed
>a Ford.
>
> Bob D.
>
> -----Original Message-----
> From: Keith Turk <kturk@ala.net>
> Sent: Jan 23, 2005 9:14 AM
> To: ardunbill@webtv.net, MPittwood@compuserve.com, land-speed@Autox.Team.Net
> Subject: Re: Can you define what is "Ford"
>
> Malcolm.... A Jaguar is just that... who owns it only aids in establishing
> design parameters ... I don't think of it as a Ford... it's a Jag...
>
> BUT when it comes to design stuff, especially Electronic's which the Jag
> folks are very into.... I'd perfer they listen to the design intents of Ford
> .... as Ford has a better electronic history... Basically they understand
> that Electricity has to flow back to the source and not through a painted
> bit of metal ground.... a classic Lucas problem.
>
> Interesting questions thou....
>
> Keith
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