Not to get heavily into etymology here - but Mirriam-Websters on-line
dictionary has the following for one of its definitions of "gimmick" -
"an ingenious and usually new scheme or angle"
I think that fits, don't you?
I guess this 'partial' auction makes sense in light of the small amount of
car inventory listed for the auction. I have an acquaintance looking at
MGB's and I know they generally have a larger selection than they list in
their site (i.e., NONE). I didn't want to recommend these guys, though,
having heard some of the war stories about dealing with them. I would
still go up there myself looking for interesting parts for my '65 B if I
didn't have several other commitments on Saturday.... If anyone does go,
how about a brief report next week? Tell me what I missed!
'76 MGB Tourer (Driver)
'65 MGB Tourer (Project)
Yahoo! Auctions - buy the things you want at great prices
/// firstname.lastname@example.org mailing list
/// (If they are dupes, this trailer may also catch them.)