philip ethier wrote:
>> The best car I've ever owned made the "ten worst" list in CR ...
Consumer reports once published an article on high end speakers in which
they panned Bose (about 25 yrs ago). Bose sued them. The Bose case was
based upon Consumer Reports test protocols being faulty and yielding
inaccurate results. Bose came equipped with audio test experts and tests
performed by independent test houses that specialized in audio component
system testing that yielded different results.
The Consumers report defense was based upon the fact they were in the
business to sell magazines and were not an audio testing specialty
company. That their business was primarily entertainment based and as
such they could set up their testing protocols any way they wanted. For
about a year afterwards, Bose dealers had handouts about the case to
give to perspective speaker customers pointing out the problems with CR
test protocols and how they compare with testing done by independent
audio test labs.
What better way to draw customers to buy your product than to set up
tests in such a way that occasional cheap products win out over
expensive name products.
Moral of the story is that Consumer Reports just may stack the cards in
their testing protocols so that certain products rank higher than others
for the purpose of making a profit selling magazines.
TeriAnn
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