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Re: re-emergence of Triumph name

To: "Ken Bertschy" <kentop@dakotacom.net>, <Triumphs@Autox.Team.Net>
Subject: Re: re-emergence of Triumph name
From: "Steve Rohal" <steverohal@phoenixat.com>
Date: Wed, 14 Oct 1998 21:40:12 -0400
Ken;

When's the last time you heard anyone say a Hyundai or that Kia are great
looking, or they are really impressed with them???  Or ogled that beautiful
wood dash on that "cheap" car???  

Perhaps there's more there than meets your eye...

Steve Rohal
74' TR6 

----------
> From: Ken Bertschy <kentop@dakotacom.net>
> To: Triumphs@autox.team.net
> Subject: re-emergence of Triumph name
> Date: Wednesday, October 14, 1998 12:10 AM
> 
> 
> The Triumph marque is not a "quality" marque. The cars have always been
> cheapo little everyman type cars. Nothing fancy, certainly nothing
> expensive.  Reviving the Triumph name could only improve it's "standing",
> not lower it.  I dearly love my Spitfire and wouldn't get rid of it for
the
> world and I wouldn't mind one bit if Kia slapped Triumph badges on their
> sephia model and called it a "revival" of a classic standard: the cheap
> import.  That's why Spits sold so well across the pond. They were dirt
> cheap.  Heck, let's slap the Hillman Imp badge on some of those Hyundai
> shit-boxes.  It would be appropriate, and an improvement to the marque
> lineage.
> 
> In the 90's, the Triumph name has very little portability. Most people
> vaguely remember something about making motorcycles and a lot are
surprised
> that they made cars at all. I fail to see how a new car maker would even
> consider naming something a Triumph, when it is a mostly forgotten marque
> in the grand scheme of things.  Sorry, but the truth hurts.  When people
on
> the street see my spit, they immediately tell me that it is a great
looking
> car, then they ask me what kind of car it is.  It's like they never heard
> of it, nor have they ever seen one before.  But it really impresses them.
> Triumph really lives in the hearts of the owners.  To the rest of the
> world, it's just another cute car coming down the road.
> 
> 

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