Allen, I do not think 70% of the potentional buyers would have ever heard of
"Triumph", let alone know about any past problems associated with the cars,
look at the posts the last few days of people not even knowing what kind of
car they are looking at as you drive past. People today buy what they want,
when they want it, and do not base this on what happened yesterday, SUV's
also come to mind, considered a BF tank 30 years ago, with very poor sales,
and gas @ .25 per gallon, yet today with gas approaching 2.00 a gallon,
dealers can't get enough of them, money and memories are very strange
companions. "FT"
----- Original Message -----
From: Allen Patterson <kormanfastbmw@worldnet.att.net>
To: <triumphs@autox.team.net>
Sent: Thursday, March 02, 2000 9:49 AM
Subject: Re; Triumph resurrection, not.
>
>
> BMW has already considered resurrecting the Triumph badge, but promptly
> shelved the idea.
> 2 reasons were given:
>
> 1) Even close to 20 years after the last Truimph was imported, the brand
> name still is associated with poor build quality and lack of reliability
> (guess that's what happens when your last hurrah is a TR7. No smart
> comments, I had one, total POS).
> The notion that you come out of the box running by introducing a new car
> with previously well-known name wouldn't work since they would have to
> overcome the perceptions associated with this name.
>
> 2) Cannibalization of Z3 sales and other models. Where would a Triumph
> fit in the current BMW product line? They've got the 2 seat convertible
> with the Z3 (TR6, TR3-4, Spitfire), M-Coupe (GT6), etc.
>
> Hey, I'd like to see the name resurrected too, but in reality it's a
> very slim possibility. The best hope would likely be for BMW to sell
> off the name to a company that doesn't have the types of cars Triumph
> was noted for building. Rover may just go away or be sold off. The
> Mini will be in BMW showrooms this fall.
>
> Regards,
> Allen Patterson
> (a Triumph owner lost somewhere in BMW land)
>
>
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