datsun-roadsters
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Re: Z Concept - OT

To: "Hall, Phillip" <Phillip.Hall@msfc.nasa.gov>
Subject: Re: Z Concept - OT
From: Gary McCormick <svgkm@halley.ca.essd.northgrum.com>
Date: Tue, 09 Jan 2001 10:55:28 -0800
And what's REALLY unbelievable is that people are paying up to $10k over 
sticker for
retro-panel-wagon-on-a-mini-car-chassis PT Cruisers!

Gary McCormick


"Hall, Phillip" wrote:

> The way I see this price thing - every new car is always much cheaper at
> this stage of introduction.  Remember the Miata was to be a 12,000 dollar
> car - hit the show rooms at 15K plus.  The new Z will may be 29,999 at
> introduction, but well over 30K with any options and a year later will be
> around 35K.   The marketing strategy is to get any possible potential buyer
> all excited (low price, sales pitch, ....) then when the car hits the show
> room people will not freak out over 2 to 4K more.  If they do their job
> right people will walk into the show room and have to have one.  Heck - Mom
> paid 20K (5K over list) for Miata #366 because she had to have it.
>
> Phil
>
>         -----Original Message-----
>         From:   STAN CHERNOFF [SMTP:az589@lafn.org]
>         Sent:   Tuesday, January 09, 2001 10:54 AM
>         To:     datsun-roadsters@autox.team.net
>         Subject:        Z Concept - OT
>
>         A couple of points.
>
>         First, the new Z car is not a "Concept" since it is close to the
> final
>         production version.
>
>         Second, Nissan said that the price would be under $30K.
>
>         These comments were made by the big "boss", Carlos G., in an
> interview by
>         CNBC at the Detroit car show yesterday.  There is a car that was
> displayed
>         to the employees at Nissan headquarters yesterday.
>
>         Stan

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