I kind of doubt that BMW would try to reintroduce a marquee that would be a
potential competitor to their existing line. A Triumph med-performance
sedan would cut into their existing low end models, and a sophisticated
sportscar would compete against the Z3. I think the only thing left would
be a low bucks/med. performance sports car, intended to take some of the
Miata crowd's money. I doubt they will do anything.....
Bob Westerdale
----- Original Message -----
From: "John Macartney" <jonmac@ndirect.co.uk>
To: "Triumph Mailing List" <triumphs@autox.team.net>
Sent: Wednesday, March 01, 2000 4:19 PM
Subject: The re-emergence of Triumph?
>
> Friends,
>
> As some of you may know, we have a magazine in the UK called 'Autocar and
Motor.' It's
> been around for many years, much respected and its likely the latest
edition hasn't yet
> hit the US newstands.
> What it contains is an article suggesting that BMW may well decide to
resurrect the
> Triumph name in preference to continuing with the Rover name. The
suggestion is that this
> may do magical things to the erstwhile Rover image on a global stage.
> Frankly, this may be a journalism hoax with no foundation of truth at all.
But there
> again, I'm wondering that if there should be a grain of truth lurking in
there, have BMW
> taken leave of their senses? If the change does come to pass and the
people in the
> corridors of power see future products going Stateside with a Triumph
badge hung on the
> side, front or back and offer a range of saloons - won't they go flat on
their faces in
> the mud?
> Surely someone in Munich ought to do some homework and determine what it
was that made
> Triumph an acceptable and marketable product in North America. It wasn't
anything to do
> with saloons, no matter how well they may have been received in other
world markets. It
> was simply a question that Triumph made a sports car that the sales were
made - and if BMW
> don't come up with a sports car for the US/Canadian market called Triumph,
isn't this just
> an enormous waste of money - and little else?
>
> Jonmac
>
>
>
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