Friends,
As some of you may know, we have a magazine in the UK called 'Autocar and
Motor.' It's
been around for many years, much respected and its likely the latest edition
hasn't yet
hit the US newstands.
What it contains is an article suggesting that BMW may well decide to resurrect
the
Triumph name in preference to continuing with the Rover name. The suggestion is
that this
may do magical things to the erstwhile Rover image on a global stage.
Frankly, this may be a journalism hoax with no foundation of truth at all. But
there
again, I'm wondering that if there should be a grain of truth lurking in there,
have BMW
taken leave of their senses? If the change does come to pass and the people in
the
corridors of power see future products going Stateside with a Triumph badge
hung on the
side, front or back and offer a range of saloons - won't they go flat on their
faces in
the mud?
Surely someone in Munich ought to do some homework and determine what it was
that made
Triumph an acceptable and marketable product in North America. It wasn't
anything to do
with saloons, no matter how well they may have been received in other world
markets. It
was simply a question that Triumph made a sports car that the sales were made -
and if BMW
don't come up with a sports car for the US/Canadian market called Triumph,
isn't this just
an enormous waste of money - and little else?
Jonmac
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